Best Practices for Consumer Mobile Engagement | Part 4: Maintain

09 April 2021

Continue to follow the best practices recommended in this guide.

Introduction
PART 1: Enhance
PART 2: Prepare
PART 3: Implement
PART 4: Maintain
Appendix

FUTURE: Continue to follow the best practices recommended in this guide.

In addition to embracing the marketing, staffing, training and other guidance highlighted in this guide on an ongoing basis, businesses may benefit from considering the following potential improvements in the future:

• Regularly update mobile software
• Continually create compelling custom content
• Continue to promote and reinforce the benefits of scanning products for shoppers
• Prioritize the enhancement of certain packaging types and families
• Refine the enhancement techniques for optimal mobile detection
• Refine the call-to-action for better consumer response
• Analyze usage data in conjunction with other app analytics and metrics
• Improve various internal processes
• Source products differently based on scanning data and purchase preferences