How can retailers benefit from Digimarc Barcode beyond packaging?

09 April 2021

Retailers can leverage Digimarc Barcode for other use cases like variable measure product labels for fresh foods, shelf-edge labels or mobile phone-based consumer engagement campaigns with marketing collateral, including in-store signage, circulars, radio ads and more.

Furthermore, since Digimarc Barcode has the ability to carry a variable data, retailers can partner with their supply chain to enable serialization and track-and-trace solutions for meat, produce, or other perishable items.

In addition, retailers’ cashier associates will enjoy few sprains and strains by eliminating the need to twist and turn packaging to present a traditional barcode to the scanner. And, machine vision systems such as inventory management robots can improve inventory accuracy and on-shelf availability (OSA).