09 April 2021
For most packaging, retro-fitting existing designs averages two-to-four hours depending on design objectives, effectiveness of collaboration with the brand team and the skills and experience of the enhancement supplier. An experienced team should average about two hours per job. Effective collaboration with client package design and brand teams is critical; resistance to change adds time and cycles. Digimarc is investing heavily in improvements, tools, training and on integration into workflow engines to gain efficiency.
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