Best Practices for Enhancing Your Packaging | Overview
09 April 2021
Best Practices for Enhancing Your Packaging | Overview
Best Practices for Enhancing Your Packaging | Package Design
Best Practices for Enhancing Your Packaging | Preparing and Delivering Your Finished Artwork for Enhancement
Best Practices for Enhancing Your Packaging | Print Management and Verification
Best Practices for Enhancing Your Packaging | Enterprise Packaging Summary
Ensuring Success with Digimarc Barcode
Follow this practical guide to ensure the most successful outcome.
Timeline
Establish the overall program timeline considering the following factors:
- Packaging replenishment schedule or inventory turnover rates
- Design process timelines, including brand refresh, nutritional updates, etc.
- Product promotions with seasonal timing (e.g., Back to School)
Workflow
Determine the approval process, which may differ from your existing workflow
- Create your free account on the Digimarc Barcode Manager Portal. For details, please refer to A Guide to Digimarc Barcode Manager.
- Consider consumer engagement opportunities
- Get educated about which packages are easiest to start with:
- Process color (CMYK) boxes and labels are a snap
- New designs built with Digimarc Barcode in mind are best
Products
Pick the products to enhance
- How many and which SKUs will be enhanced?
- Consult with Digimarc for assistance with selection
NOTE: The best way to experience the benefits of Digimarc Barcode is to distribute enhanced packaging to store shelves.
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