10 April 2021
Digimarc Barcode for Audio | Content Selection
Digimarc Barcode for Audio | VS Fingerprinting
Digimarc Barcode for Audio | Multiple Channels
The Digimarc Discover platform significantly differs from competing services, which rely on audio fingerprinting. Check out how we measure up when it comes to meeting real-world customer requirements.
| Digimarc® Discover | Audio Fingerprinting Competitors | |
| Enables mobile consumer engagement across all media — print, audio and video — with a single technology platform | ✓ | |
| Works seamlessly within a retailer or brand's environment, encourages white label applications to preserve brand equity | ✓ | |
| Works with print and packaging, delivers enhanced experiences from a combination of scanning print and detecting audio | ✓ | |
| Provides unique digital identities into the content itself, allowing the same content to provide differentiated post-scan experiences and unique metrics | ✓ | |
| Is susceptible to false positives with the risk of a poor consumer experience at the point of engagement or embarrassing misidentification of the brand | ✓ |
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